R.I.Ibiza19/08/24 21:17
TW0

The viral sighting of a UFO in Ibiza that took the internet by storm has turned out to be the brilliant marketing stunt devised by creative visionary Yann Pissenem, Owner, Founder and CEO of The Night League, to announce [UNVRS] (pronounced "Universe"), the world's first Hyperclub. Superstar Will Smith joined in the discovery, solving the riddle in a shocking video where he reveals the true identity of the UFO. With a spectacular drone flight from the rooftop of the new venue, Pissenem shows Smith this unexpected revelation, leaving the whole world stunned.

Will has spent time in Ibiza working on new music, drawing inspiration from the island's dance scene. He has recently released two tracks, "Work Of Art" and "You Can Make It".

[UNVRS] is set to revolutionise entertainment and nightlife by becoming the world's first Hyperclub, a bold and innovative concept that marks a leap forward, created by the people behind some of Ibiza's most iconic venues, such as Ushuaïa and Hï Ibiza. "This campaign was truly out of this world," says Yann Pissenem. "Revealing the name with this viral phenomenon is just the beginning. To see so many media, celebrities and influencers get involved in the story has been incredible, and to have the opportunity to unveil the brand alongside such an iconic artist as Will Smith is a dream come true. Now that the truth is out, we can't wait to welcome everyone to our new universe in 2025, with the launch of the world's first Hyperclub."

The video, which has already surpassed 50 million views, used the enigmatic Es Vedrà in Ibiza as a backdrop, sparking global speculation, making international headlines and even prompting an official investigation by local authorities. Will Smith, who was on holiday on the island, was quick to join the project after discovering the true purpose of the video, participating in a series of subsequent content. The campaign gained even more visibility when international stars such as David Guetta, Maya Jama and Alec Monopoly shared the video, increasing the buzz around [UNVRS].

[UNVRS] combines the service excellence, luxury and attention to detail of a nightclub with the infrastructure, scale and ambition of large arena events, creating a never-before-seen nightlife entertainment concept. This ambitious project is further enhanced by the stunning production of Romain Pissenem, founder of High Scream. This new venture follows in the footsteps of Ushuaïa and Hï Ibiza, both of which are consistently recognised among the best clubs in the world.

As the architect and creative mind behind these innovative concepts, Yann Pissenem continues to redefine the boundaries of entertainment, attracting more than 1.5 million visitors each season to his Ibiza venues. With [UNVRS], he promises to elevate the island's nightlife even further, laying the foundations for a new era in leisure and entertainment.